Image by Jackson David

HKS
WORKWAY

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GENERATION

DEVELOPMENT

EXECUTION

IDEA

PROCESS

GOAL

  • Brand story

  • Market placement

  • Research: Branding &    fashion consult, Trend analyisis, Market analysis, Potential market review.

  • Concepting: Product & Branding concep.

  • Building brand identity: Guidelines (Logo, font, etc), Buying strategy, Marketing strategy.

  • Product development: Sketch, Techpack, Mockup

  • Marketing setup: Line plan strategy

  • Social media setup

  • Product delivery

  • Product sampling

  • Digital marketing: Photo, Video & Web design, KOL management

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GENERATION:

DEVELOPMENT

EXECUTION

INSIGHT RESEARCH

Mens Workleisure Trend Analysis

With Covid-19 brands adapt to a different work paths, creating easy to  wear capsule collections thatprioritise comfort keeping the trendy look. Minimalism is the key for design. Cocooning Shapes, Natural fabrics, and Smart technology “no ironing needed”. Color palette are compatible with sustainable dyes, raw and unbleached to promote qualities of materials. Because of Video conferencing, tops are in the spotlight: plackets, pleates, pockets.

DENIM

& WOVEN

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Modern Architecture

PROJECTS HANDLED

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我D8RE

Project Scope: Brand Creation, Branding,

Collection Design, Development

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ODE&RAE

Project Scope: Rebranding and Elevate To Life Style

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OFF THE CHAIN

Project Scope: Brand Creation, Branding, Collection Design, Development and Bulk Production.

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DAS RUDEL

Project Scope: Brand Creation, Branding, Collection Design, Development and Bulk Production